Effectively Adding Motivation to Your Change Management Strategy

Effectively Adding Motivation to Your Change Management Strategy

In Daniel Pink’s Drive, he notes how money or similar rewards are only successful at motivating us to do the most basic of tasks (think stacking boxes). To motivate individuals around activities that require more cognition, he suggests, supported by scientific research, that we are primarily driven by three factors: autonomy,  mastery, and purpose. In this blog, We’ll review how Gravity Union applies the ideas of autonomy, mastery, and purpose to our engagements to effectively animate end users in the adoption of the new solutions.

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