A refreshed website and brand
We are excited to launch a refreshed website! As our company has grown over the past 5 years, we needed a better way to represent our company and brand. Here are a few highlights of what’s changed:
Updated visuals and typography
You may notice that we updated the look-and-feel of our colours and type. It’s not a complete overhaul of our previous visual style, but more of a 'sprucing up.’
We started off by discussing our brand and who we are. These discussions resulted in a refreshed visual style and website that represents our growing company. Our designer, Brad, has done a wonderful job incorporating our brand characteristics such as modern, professional and fun into the look-and-feel of the site. We have our blue-aqua foundation, but we are adding in ‘tangerine’ panels for more visual interest and fun. The colours are updated to be modern, youthful, yet professional.
Example of a page with refreshed colours and type
We are highlighting our people more throughout the site too. Our people are a large part of who we are and what we do. We are showcasing images of our people in work and outside of work as much as we can through banners and blog posts.
We are also using a new font — Gibson — throughout the site. It’s a down-to-earth, modern and professional typeface designed by a Canadian type designer, Rod McDonald. We are using larger headings and more white space which results in a site that is much easier to read and scan.
More educational resources
As our company grows, we have more people sharing their knowledge through writing, videos, events and free packages of resources such as the Reporting Pack. We’ve put all of that under “Resources” and we plan to share more here this year, including more in-depth learnings in e-books. Stay tuned!
Highlights from our clients
Finally, we are starting to share stories and case studies from our clients. We are grateful to our clients who have allowed us to share the challenges and results from implementing digital transformation and compliance technology. We hope you find these fun and insightful to read.
A website is never truly done, and we will continue to evolve it. Thanks to everyone who has helped us get this far and we look forward to sharing more learnings, insights and stories with you all!
